An identity update for one of London’s first developers of homes specifically designed for the rental market. For too long renting has been seen as a second choice alternative to home ownership. The key aim of be:here is to both address this view and the increased demand for quality rental properties. The project included a range of deliverables from formal identity elements to physical site signage, alongside a fully responsive and integrated digital platform. The entire brand experience aims to reflect the vibrant and contemporary approach that be:here maintains across each of their communities.