Approach
As part of a collaborative process with Celestial, we began by establishing the brand strategy which enabled us to build a collection of visual elements which could be used to support Celestial’s launch. Art direction managed by Celestial produced a rich library of photography and formed a strong base for the visual direction.
Result
We helped to launch the Celestial retail experience in Spring 2018. A modern organic design language for a multichannel experience with a strong focus on the digital marketplace and social media.