2017
Identity
Brand Development
Interface Design
Digital Development
Brand Development
Interface Design
Digital Development
Celestial
A carefully curated homeware brand, Celestial brings together a collection of objects which encapsulate a concept of embracing organic elements within a contemporary interior style.
Challenge
We partnered with Celestial to develop a graphic language that represents their unique concept of offering premium quality products that strive to reclaim and enhance the provenance of each object.
![](https://freight.cargo.site/t/original/i/112951c9adb5e4574b8e566bf2f63a4ce393b824e6b1c6d72ca65a5a1b1b9eb9/cele_s1.png)
![](https://freight.cargo.site/t/original/i/7b0286633469b4964fc16af86e72728a0857f003ec8c659b70dc5884a9b9018e/cele2_06.png)
![](https://freight.cargo.site/t/original/i/d5c678f59960f665f0bc6c26439de7d3f10957077742558868158fe12ee85e5d/cele2_05.jpg)
![](https://freight.cargo.site/t/original/i/3086ec82cf981bba2e2fe75e4336f8520929137935f9d4ccbf1b90464e38580b/cele_tape.jpg)
![](https://freight.cargo.site/t/original/i/cd50a70865e3549d3fc8d62b814b355e463e328cbea45c2df589a4d02e12d563/cele2_spread_01.jpg)
![](https://freight.cargo.site/t/original/i/d77366acdfc4c97b993ee821e6f3de87f944901183fc8eafff5781f58155d544/cele2_spread_02.jpg)
![](https://freight.cargo.site/t/original/i/1d07c4fb7113b036dd5419e2dce1847b110d3b3f545accb72b24ed0617901a3c/cele2_spread_03.jpg)
![](https://freight.cargo.site/t/original/i/e6bb56cf7d7fd398687a1206b7f17640a2774bc263a31a18423e2a5722c43b77/cele2_spread_04.jpg)
![](https://freight.cargo.site/t/original/i/7638b5029fff3f9abaca32f1008396a3cd91e0995f3cbff82ad6e7209335a461/cele2_spread_07.jpg)
![](https://freight.cargo.site/t/original/i/b8596d80b371894c0fc25fba574cf70b857e3ecf2d8af0455dfc8508a2d7d3eb/cele2_spread_06.jpg)
Approach
As part of a collaborative process with Celestial, we began by establishing the brand strategy which enabled us to build a collection of visual elements which could be used to support Celestial’s launch. Art direction managed by Celestial produced a rich library of photography and formed a strong base for the visual direction.
![](https://freight.cargo.site/t/original/i/f5a1834f54d41fa2d9e2ebd6c36018d6f23ede1767770708aabbf4f924fa7bb2/cele2_03.jpg)
![](https://freight.cargo.site/t/original/i/3fa8e21516b2ff033bd744ddc20687ca2a1ce4abe2359e8a554125f2377171c5/cele2_07.jpg)
![](https://freight.cargo.site/t/original/i/60a4b79cad6669ab3d29285dffaf46895e6f55dbb8f032719d147dbfac44fb09/cele2_08.jpg)
Result
We helped to launch the Celestial retail experience in Spring 2018. A modern organic design language for a multichannel experience with a strong focus on the digital marketplace and social media.
![](https://freight.cargo.site/t/original/i/4638cbea073e047d71d266e704785714f2ed53c41f3405cc886f15b3724cbca0/cele2_09.png)
![](https://freight.cargo.site/t/original/i/6e60803ee1c84fa6f6aaeb5fc75426e4fbf461b511417f507ebca2daa0cfab28/cele2_10.png)
![](https://freight.cargo.site/t/original/i/bdcf8bf50e3d47ca82cc19a252200b95471331299cef60bcec07c1036b6a4f19/cele2_11.png)